beata bochińska
Design historian, specialist of design management and product development, collector.
Author of the methodology of forecasting stylistic trends using customers’ stylistic profiles. In this field I cooperate with biggest interior design chain stores and producers.
Author of several hundred specialist articles, reports and books dedicated to design management. Producer and co-author of programs for TV and content for industry portals.
Lecturer of Design Criticism at the University of Warsaw and New Product Development Management at SGH Warsaw School of Economics. Conducts dedicated workshops for companies about creating business advantages based on using design and trainings for collectors and enthusiasts of design.
Juror at global service designing comeptitions (New York, Sydney, Cairo, Warsaw) in the fields of: design, digital media and software design.
„Reckless lecturer. Her presentations are haunting and truly put you into action.” – postgraduate student –Design Management
„Her workshops gave me more than the whole studies. She motivates and unwinds. Generously shares her knowledge” – workshop participant – Trends for professionals
bbo’s favourite motto is an old, Chinese proverb that she reminds herself of often: „you won’t cook rice by talking!”
Mother to four creative children, a wife to a partner of splendid sensitivity and intellect.
Very flexible and effective negotiator. Likes “design freaks” very much.
fot. Magdalena Wolna